Before Wrike, it was a real challenge for our Marketing team to keep creative requests organized across all our brands. Requests would come in through emails, chats, or spreadsheets, and tracking them meant manually sorting through everything to figure out priorities and responsibilities.
When we implemented Wrike, we solved this by creating a folder structure organized by brand and linking it directly to our custom Request Forms. Now, every incoming task is automatically:
Sorted into the correct brand folder.
Tagged with priority and market information.
Assigned to the right Creative Lead for that brand.
This setup has given us much better visibility and made it easy for team leads to track workload and progress without extra admin work. It also simplified reporting since we can filter and view tasks by brand at any time.
Question for the community:
How do you organize your folder structures in Wrike? Do you prefer by team, by brand, or another method?
