If your team uses custom fields (priority, region, content type, client, etc.), you can create an automation that assigns the right person the moment that field is selected.
Example:
- When Content Type = Video → Assign to the video editor
- When Priority = High → Add the PM + notify the team
- When Region = MENA → Add the Arabic copywriter + apply the correct workflow
This eliminates:
- Manual routing
- Missed assignments
- “Who owns this?” confusion
- Delays caused by waiting for someone to triage tasks
Why it’s powerful
- Works across folders, spaces, and blueprints
- Keeps your intake process clean
- Ensures tasks land with the right owner instantly
- Reduces Slack/email back‑and‑forth
How to set it up
- Go to Automation in your Space
- Create a rule:
- When: Custom field changes
- And: Field equals X
- Then: Assign user / add approver / change workflow / move item
Bonus tip
Pair this with Blueprints and you get a fully automated intake → routing → execution pipeline.